Millennial Castaway


While in school ( yes, that was couple of decades back), population increase was India's bane and a problem that needed to be sorted.

By the time I started working that changed into a " Demographic Advantage"  and power points or India advantage reports are peppered with terms like young India, increasing labor wealth etc.

I was quick to change to the positive outlook too and prided myself of being a " just in border line millennial ". You know the generation which everybody else is struggling to comprehend and companies are researching on how to handle the VUCA's at work.

All that changed last week when I went shopping and even after adding a couple of thousand steps to the Fitbit tracker by walking down the mall aisles, my shopping bag was largely empty. The perfect top, shirt, dress was still elusive. Of course I did increasing my bandwidth but still, nothing.

We are not even talking about sizes, or the yards of cloth required to cover multiple bulges, but just the styling.

And then it stuck me, though I may feel that I have a right to be part of the millennial generation, the fashion designers don't think so. The styling is not for wannabe millennials but the real ones...

Imagine that... there are brands upon brands and so much choice, but nothing that suits my sensibilities. Well Castaway it is...

India's median age currently is 27 and its growing younger by the minute. Her population is 17% of the World's, and 50% of that is below 27.

Now here is a  blue ocean market for the brands and the designers. Who is going to be bothered about the millennials approaching mid life crisis... A red ocean of tried and tested people, with size expectations that eliminate designer effects..

Hmmm...my patriotic pride of India's labor advantage is fast greying :(





  

The Mamma Drone


A couple of years ago while listening to the concept of helicopter parenting and colleagues going on leave for their children's exams, I used to laugh about it and made a silent pact that I wont turn into one...

Well I did keep my promise.. I am not a helicopter parent.. but evolved into an advanced Mamma Drone.



All my daughter's activities, schedules , routines are either under self drone or delegated to other drones and this could be nannies, friendly neighbors, other mommies and of course there is the ever resourceful WhatsApp groups's segregated by school, class, games, cultural, society and so on.

Its on 24X7, offline or online. Does not matter and has an expandable processing capability. If the information feeders go silent, then it goes into an auto hyper ventilating mode.

Apart from all the sheer phone memory space for all these WhatsApp groups, there is the mental overload of processing information , big data analytics and feeding it into the internal wiring of the Drone. And of course a high level of social quotient required to know all her friends, her friends parents, prospective maids, prospective special classes, tutors,  and so on.

Recently her school has also started app based update of the day's activities both class work and home work and thereby my drone network has crossed the final frontier into the classroom thereby providing a 24 hour GPS mapping.

But what's the origin of this - is it the guilt of being the working mother to be participative or is it fear of the society evils ? is it being over protective ? or just the sheer inability to let go ?

By writing all this, I have no intention to change to cruise control or switch off. May be I will learn to control and zone off  or wait till she drones me out or I get drained off, whichever is the earliest.

Trust me, I want her to be independent, street smart , able to take decisions and a strong lady. May be that needs a drone free zone...

Wait, the school App is buzzing... and Mama drone has work to do

Confessions of an online shopaholic

They say shopping is therapeutic ...

That may be true, while out on the street, walking by windows with mannequins displaying all things lovely and inviting, getting into the shop and being surrounded by choices and being pampered and waited upon...

But what happens when it is online shopping,  multitude of sites and shopping pages on FB.. displays and pics so enchanting, the comfort of shopping without literally moving your butt and easy online payments...

With just a click here and a prompt there its like falling into a wonderland, a sudden escape from reality. Its captivating and addictive.

So much like love, you don't know whether its worth it, if it would fit, be suitable or even if it would be there for you .. but still the rush of getting it , the ecstasy of receiving those couriers and the promise of confidence and elegance that the new stuff would bring is enough to plunge in deeper and harder...

Oh how I wish the whispers from big data analytics powered by these platforms prompting me about the filled cart, the new collections, flash sale or another variant of things that I already bought would be silenced...

Willpower is what I need and heartache is what I have...